Farmer Damian Macrae's front paddock may just be the most photographed location in Casino.
Each year, carloads come from far and wide, eager to photograph - or be photographed - in front of his colourful crop of sunflowers on the Casino-Coraki Road.
The sunflower selfie craze started about four years ago, Mr Macrae says.
"The first year not many people saw them because they weren't close to the road, but the year we put them out in the front paddock where they are now, people started turning up by the carloads."
Planted across 52 ha, the flowers, which are harvested for bird seed, create a magnificent sight during the two or three weeks they are in bloom.
"When they're out in flower and on the weekend it's nothing to have 20 or 30 cars every hour out there," he says.
This year, in collaboration with Mr Macrae, two local women decided to capitalise on the huge number of visitors by setting up a charity collection.
Casino's Jan Danaher and her friend Fran are raising money for the Casino Cancer Group by selling flowers donated by Mr Macrae.
Visitors can but a sunflower for $2 or 3 for $5, or just leave a donation. Buckets of flowers and a donation box are set up at the site. The fundraiser has been a huge success so far, raising more than $3000.